Cookie Policy
Effective date: August 2026. Last updated: August 22, 2026.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They allow us to recognize you, remember your preferences, and improve your experience. Cookies may be stored for various periods, from the duration of your session to several years.
2. Types of Cookies We Use
Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as security, login authentication, and form completion. These cookies are set automatically and cannot be disabled without affecting website functionality.
Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. These cookies track pages visited, time spent, and referral sources. This helps us improve our guides and identify which content resonates most with readers. Analytics data is anonymized and retained for 26 months.
Affiliate Tracking Cookies: Amazon Associates, AWIN, and other affiliate networks use cookies to track when you click on product recommendations and make purchases. These allow us to earn commission on qualifying purchases and help optimize which products we recommend. Affiliate cookies persist for 24 hours to 30 days depending on the network.
Marketing & Performance Cookies: These cookies measure the effectiveness of our promotional efforts and help us understand which content and campaigns drive the most engagement. They may also be used to show you relevant content based on your browsing history.
3. Cookie Consent & Your Rights
When you first visit our website, you will be presented with a cookie consent banner. You can:
- Accept all cookies to enable full site functionality and analytics
- Reject non-essential cookies (only essential cookies will be set)
- Customize which cookie types you allow
You can change your cookie preferences at any time by clicking the cookie settings link in the footer.
4. Third-Party Cookies
Third-party cookies are set by external services we work with:
- Google Analytics: Tracks website usage (ga.js, analytics.js)
- Amazon Associates: Tracks affiliate clicks and conversions
- AWIN: Tracks affiliate clicks and commissions
- CJ Affiliate: Tracks affiliate performance and payouts
- Facebook Pixel: Measures ad performance and audience insights (if used)
These third parties have their own privacy policies. We do not control their cookie practices, but we only work with reputable networks that comply with GDPR.
5. Opting Out of Tracking
You can disable cookies and tracking through several methods:
- Browser Settings: Most browsers allow you to refuse cookies or warn you when a cookie is being set. Visit your browser’s help pages for instructions.
- Google Analytics Opt-Out: Download Google’s opt-out browser extension at tools.google.com/dlpage/gaoptout
- Network Advertising Initiative (NAI): Opt out of behavioral advertising at optout.networkadvertising.org
- Digital Advertising Alliance (DAA): Access the DAA’s opt-out tool at optout.aboutads.info
Opting out of analytics cookies may limit our ability to improve content, but will not affect your ability to use the website.
6. Retention of Cookie Data
Essential cookies are deleted when you close your browser (or when you log out). Analytics cookies are retained for 26 months. Affiliate cookies are retained according to each network’s policy (typically 24 hours to 30 days). Marketing cookies may persist for up to 2 years.
7. Cookie Policy Changes
We may update this Cookie Policy periodically to reflect changes in our cookie usage or legal requirements. Changes will be posted on this page with an updated “Last updated” date. We recommend reviewing this policy regularly.
8. Contact Us
If you have questions about our use of cookies, contact us at:
Van Power Lab
Email: hello@vanpowerlab.co.uk
Website: vanpowerlab.co.uk